Case record / 05E-commerce

Tokopedia's seller education platform: from zero to 1 million sessions a month

Before Invero was founded, Falih Hermon Putra led Tokopedia's seller education platform from zero to 1 million sessions per month.

Editorial overview diagram for Tokopedia's seller education platform: from zero to 1 million sessions a month.
Case overviewReconstructed from the documented case record; not a production-system screenshot.
01 / Results

Measured outcomes

Reported outcomes and the attribution attached to this project record.

AttributionThis platform was led and built by Falih Hermon Putra, Invero Tech's Principal Consultant for Product & Systems, during his time as a Product Manager at Tokopedia, before Invero was founded.

01sessions per month
1M
02Relationship Managers trained
203
02 / CONTEXT

Context

Tokopedia's sellers needed a structured place to learn how to grow their stores. No central education platform existed at the time, so one had to be built from the ground up at seller.tokopedia.com/edu.

03 / CHALLENGE

Challenge

The product scope covered seller research, content structure, measurement methods, and distribution of the material to field teams supporting sellers.

04 / SOLUTION

Solution

Before Invero was founded, Falih Hermon Putra led and built the platform from zero at seller.tokopedia.com/edu. He also trained 203 Relationship Managers to use the same material in seller support. The platform reached 1 million sessions per month.

05 / ARCHITECTURE & STACK

Architecture & stack

Technologies and system components named in this project record.

Architecture diagram based on the recorded components for Tokopedia's seller education platform: from zero to 1 million sessions a month.
Reconstructed architectureReconstructed from components named in the case record; connections are illustrative.
  1. 01seller.tokopedia.com/eduComponent
06 / SOURCE RECORD

Attribution

Source record

This platform was led and built by Falih Hermon Putra, Invero Tech's Principal Consultant for Product & Systems, during his time as a Product Manager at Tokopedia, before Invero was founded.